Advertising on Facebook

Amplify your reach with Facebook advertising. Learn how to create and manage Facebook ads campaigns that grow your business and boost your brand.

Beginner 0(0 Ratings) 1 Students enrolled
Created by SYNTAX ACADEMY Last updated Wed, 17-Jun-2020 English
What will i learn?
  • Targeting ads on Facebook
  • Setting up an account
  • Identifying your audience
  • Refining audience with targets
  • Choosing a budget
  • Creating reports
  • Choosing effective ad text and images
  • Improving ad performance

Curriculum for this course
21 Lessons 01:36:02 Hours
Facebook Advertising Overview
4 Lessons 00:14:39 Hours
  • Introduction to Facebook ads 00:04:29
  • Different Facebook campaign objectives 00:04:32
  • How to target ads on Facebook 00:03:11
  • Basic advertising terminology 00:02:27
  • How to set up an advertising account 00:06:12
  • Facebook advertising structure 00:02:51
  • How to choose an ad campaign objective 00:03:01
  • Identify your primary audience 00:04:17
  • Refine your audience with interest targeting 00:03:29
  • Refine your audience with behavior targeting 00:04:10
  • Choose a budget for your ads 00:05:21
  • Manage ad placements 00:06:07
  • Choose your ad creative 00:08:25
  • How to manage existing ads and campaigns 00:08:40
  • How to create advertising reports 00:05:25
  • Understand your success metrics 00:05:04
  • View your billing summary 00:05:26
  • Tips for writing a great ad 00:03:56
  • How to choose an effective image for your ad 00:02:27
  • Improve the performance of your ads 00:03:54
  • Key Facebook ad policies 00:02:38
Requirements
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Description

Amplify your reach with Facebook advertising. Learn how to create and manage Facebook ads campaigns that grow your business and boost your brand. This course helps you get started in Facebook advertising—while avoiding some of the platform’s main pitfalls. Megan Adams is a Facebook advertising expert that will help you craft campaigns that make sense, starting with a strategy that clearly aligns with your business goals. She shows how to write your ads, plan your budget, and boost your posts, and leverage the most powerful Facebook tools, like Ads Manager and Analytics. By the end, you’ll be armed with knowledge to use Facebook Ads to its greatest potential, creating campaigns that deliver engaging campaigns to the right audiences and drive business back to your brand.

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Includes:
  • 01:36:02 Hours On demand videos
  • 21 Lessons
  • Full lifetime access
  • Access on mobile and tv